Whether you’re a haiku poet, photographer or haiga artist, postcards are amazing promotional items to bring to a conference.
The most common postcard sizes are:
- 4 x 6 inches
- 5.5 x 4.25 inches
- 8.5 x 5.5 inches
You’ll find templates in many software like Word, Publisher, InDesign. Many printers offer templates on their website.
Postcards can be expensive to print. However, the more you print, the less it costs per unit.
At my local print shop you can get 20 postcards for $15 or 100 postcards for $35. If you want something printed on the back, there’s an extra $10 fee. Shop around to find the best deals.
Make sure to order early as delivery can take some time.
If you’re considering making postcards for your next conference, here are some examples to get you inspired.
This beautiful reversible postcard, handmade by Julie Bloss Kelsey, is one of my favorite freebies of all time.
It has everything I like: great haiku, nice paper, good handwriting, 3D objects. Well done!
If you’ve published a book, a postcard is an excellent promotional tool. I like this simple postcard by Roberta Beary because it promotes her book The Unworn Necklace simply using a beautiful photo and haiku, instead of the usual book cover, making it a beautiful keepsake.
These two postcards are actually 4×6 photographs printed via Shutterfly. On the back, photographer David Giacalone printed his contact information.
At HNA 2015, Terry Ann Carter performed her beautiful Chiyo-ni tribute and distributed these postcards to commemorate her unforgettable performance.
If you’re short on time, or are budget-conscious, you can also print postcards on cardstock at home. Just be prepared to spend lots of time cutting them. In this example, Claude Rodrigue also added a touch of color by hand.
Whatever style you chose, make sure to order your postcards early if you want to receive them before the conference.
Did you ever a produce a postcard for a conference? Are you considering creating one? Share your tips.
Postcards not for you? Try a bookmark.
My next post will be about trifolds.