Why trifolds are one of the best freebies to give away at haiku conferences


IMG_8756If you’re a Haiku Canada member you’re familiar with trifolds since there are usually one or two included with the Haiku Canada Review.

A few years back, Michael Dylan Welch started creating his own trifolds to share his haiku with attendees at conferences.

Today, trifolds are one of the most popular freebies at haiku conferences. They’re made of one sheet of paper printed double sided, and folded like a brochure.


Letting Go: haiku & haiga (interior), by Naia

When designing a trifold, pay attention to the cover since it’s the first thing people will see. Make sure the cover has an attractive picture, a title, your name.


Letting Go: haiku & haiga (cover), by Naia

The back of the trifold usually holds bio-bibliographical and contact information.


A Common Touch (back), by Michael Dylan Welch

You can create a trifold using the theme of the conference.


Autumn Haiku, by Barbara Hay ; Autumn Madness, by Beverly Acuff Momoi ( HNA 2015)

Since trifolds are one of the most popular format, you’ll have to make sure your trifold stands out. Here are some examples of creative trifolds.


Here’s a trifold (by Dianne Garcia) folded in a zigzag.  It’s printed on one side only. What’s great about the zigzag fold is that the trifold can stand on a table.


Trifold, by Dianne Garcia


Randy Brooks created a narrow four-folds brochure for HNA 2015.


Haiku with legs (cover), by Randy Brooks (HNA 2015)


Haiku with legs (interior), by Randy Brooks (HNA 2015)


Michael Dylan Welch always have amazing trifolds that he gives away at each haiku conference. On his website Graceguts, you’ll find the files available to download for personal use.

I especially enjoy A Common Touch with its original cut-out triangle.


A Common Touch (cover), by Michael Dylan Welch


A Common Touch (interior), by Michael Dylan Welch

If you haven’t decided what to bring at the next haiku conference, trifolds are an excellent choice since they can be done quickly, and printed at home.

You’ll find brochures templates in most software like Word, InDesign. Insert your haiku, and voilà.

HNA 2017 recently announced the number of registered attendees have reached 200.  Prepare to make at least 200 copies of your brochures (which could cost around $75). If you have them done at the print shop, they can even fold them for you.

Is your freebie ready for HNA and Seabeck? Are you bringing a bookmark, postcard, trifold, something else?




Promote your poetry with a beautiful postcard


Whether you’re a haiku poet, photographer or haiga artist, postcards are amazing promotional items to bring to a conference.


The most common postcard sizes are:

  • 4 x 6 inches
  • 5.5 x 4.25 inches
  • 8.5 x 5.5 inches


You’ll find templates in many software like Word, Publisher, InDesign. Many printers offer templates on their website.


Postcards can be expensive to print.  However, the more you print, the less it costs per unit.

At my local print shop you can get 20 postcards for $15 or 100 postcards for $35. If you want something printed on the back, there’s an extra $10 fee. Shop around to find the best deals.

Make sure to order early as delivery can take some time.


If you’re considering making postcards for your next conference, here are some examples to get you inspired.


Postcard by Frank Carey (HNA 2015)


Postcard by Joyce Clement (HNA 2015)


Postcard by Bill Deegan (HNA 2015)


Postcard by Stevie Strang


Art postcards

This beautiful reversible postcard, handmade by Julie Bloss Kelsey, is one of my favorite freebies of all time.

It has everything I like: great haiku, nice paper, good handwriting, 3D objects. Well done!


Reversible postcard (front) by Julie Bloss Kelsey (HNA 2015)


Reversible postcard (back) by Julie Bloss Kelsey (HNA 2015)

Book postcards

If you’ve published a book, a postcard is an excellent promotional tool. I like this simple postcard by Roberta Beary because it promotes her book The Unworn Necklace simply using a beautiful photo and haiku, instead of the usual book cover, making it a beautiful keepsake.



Postcard by Roberta Beary (HNA 2015)

Photo postcards

These two postcards are actually 4×6 photographs printed via Shutterfly. On the back, photographer David Giacalone printed his contact information.


Photo postcard by David Giacalone. (HNA 2015)


Photo postcard by David Giacalone. (HNA 2015)

Souvenir postcards

At HNA 2015, Terry Ann Carter performed her beautiful Chiyo-ni tribute and distributed these postcards to commemorate her unforgettable performance.


Do-it-yourself postcards

If you’re short on time, or are budget-conscious, you can also print postcards on cardstock at home. Just be prepared to spend lots of time cutting them. In this example, Claude Rodrigue also added a touch of color by hand.


Whatever style you chose, make sure to order your postcards early if you want to receive them before the conference.

Did you ever a produce a postcard for a conference? Are you considering creating one? Share your tips.

Postcards not for you? Try a bookmark.

My next post will be about trifolds.